Work done by Berry (Bart Allen) and Brodeur between 1990 and 1998 defined ten 'Quality Values' which influence satisfaction behavior, further expanded by Berry in 2002 and known as the ten domains of satisfaction. These ten domains of satisfaction include: Quality, Value, Timeliness, Efficiency, Ease of Access, Environment, Inter-departmental Teamwork, Front line Service Behaviors, Commitment to the Customer and Innovation.

Aanjaay group takes utmost care in achieving all the ten domains of satisfaction. Because satisfaction is basically a psychological state we take excellent measures and great care to achieve it. We are proactive hence we are able to understand their demands completely and we are able to cater to their exact needs. Aanjaay group has procured more business through customer reference than through advertising. Customer satisfaction is a path in building customer loyalty in both consumer and B2B business markets. Our customer satisfaction researches are focused on building customer loyalty. An actionable and action oriented approach, our customer satisfaction research engagements help build customer loyalty, market share and competitive advantage.